This just in...
Straight from the homies at Shop:Gentei comes Cut-Rate, the shop's in-house line. Emphasizing Oliver's love for custom bikes, the brand incorporates such details. No extra gimmick needed....
Cut-Rate is not a line with a manifesto about merging cultures, creating a movement via fashion, or expressing individuality though t-shirts. Nor is Cut-Rate about elitist cut-and-sew, lofty philosophies, or making the world a better place.
Check out Cut-Rate Spring 2010 Lookbook, & stop thru to support.
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