Upper Playground is excited to announce a partnership with Japanese artist, Usugrow, in the creation of a new line called Shinganist. Derived from the Japanese word “Shingan,” (meaning mind’s eye), “the line represents those people who create by seeing things in their mind’s eye, and are not bothered or influenced by things around them.” Inspired by underground Japanese lifestyle, Shinganist will feature the art of Usugrow, as well as, guest artists.
Upper Playground and Usugrow view the line as a vehicle to introduce a new generation of Japanese artists to the world. No stranger to designing clothing, Usugrow has been running his own Japanese-based clothing line for the past 12 years. His partnership with Upper Playground in the development of Shinganist is his first clothing line in the U.S.
The launch of the line comes along with the release of the book, Shinganist, and the re-release of Love Hate From JP. Shinganist features Usugrow’s art, as well as the art of Mozyskey, Toshikazu Nozaka, Bene and Jun Kaneko. Love Hate From JP sold out and has been re-printed in time for the Shinganist apparel launch. The second printing features a heavier-weight of paper with a slightly glossy finish that makes the images pop off of the page.
No stranger to Usugrow's work & collaborations...I can't wait to cop some of this stuff. Btw, here's a recent fit...Usugrow tee & Vans x Usugrow Sk8 Hi's.
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