Thursday, August 21, 2008

Made Me Red...

Adidas recently dropped the first offerings of their AZX Consortium effort...a collaboration with several boutiques worldwide, each representing a letter in the alphabet. The shoe that immediately caught my fancy was the letter A representative ACU (CLOT) designed ZX800.
ACU’s take on the ZX 800 shape works with the shoe’s sleek curves but adds an appropriately Chinese colour blend of a bold red and yellow, plus extra traditional elements via the patterned silky material on the upper that works effectively alongside the suede paneling. Replacing the reflective panels on the forefoot with a unique choice of imagery that depicts the store’s logo, the package is completed by the constant changing images on the shoe's tongue depicting the Adidas trademark as well as the ACU (CLOT) logo. A coordinating patterned drawstring bag is also enclosed in the packaging adding another great touch to an already great shoe. This is a perfect example of sport meeting cultural heritage with added innovation.





BIG PROPS to Proper for holding me down on these...for retail. Unlike that overpriced overstocked mockery of an establishment in DC known as Major. Word to the wise, fellas...keep an update on your inventory. that will prevent cats that ARE trying to support your shop from making unneccessary trips. Not a good business practices to make your customers see red, when all they wanted was a red shoe. That ain't Major...just a Major waste of time. And damn...will you guys get rid of some of your inventory? Customers got to stop, drop, and squat just to get thru the front door. Shit is ridiculous!

1 comment:

√W² Marketing Group said...

i agree with the previous. I only like their fitted and logo which thru the grape vines i hear my ppls helped design. Long controversy but for the series, thus far i only like the neighborhood shoe. its not even because of their recent collabs but the style of the shoe itself. reminds me of wallabees